The Next Report

Cannabis Trend Report
Sensi-Sexuality

Sex is always on trend. Like good sleep, good sex plays an important role in our well-being, and amazing sex is definitely in line with a year dedicated to personalized indulgence.

Coming to the market in 2019 are cannabis-infused sex-enhancing products designed to improve our libidos, enhance performance or heighten our senses for more titillating self-exploration. For women suffering painful conditions such as endometriosis, cannabis-infused sex products offer access to a whole world of sexual enjoyment previously out of reach.

We are already seeing the rollout of these products; even the government is getting in on the fun — the Ontario Cannabis Store is now selling cannabis sprays for the bedroom. If getting down and dirty in the kitchen is your jam, DIY recipes for THC or CBD lube are easy (and legal).

Personal-dosing

Hyper-personalization has become a driving mandate for successful lifestyle brands and products across the globe, a trend we also see throughout the cannabis experience.

Wellness solutions, products and ingredients tailored to our genome, disposition or perspective are raising the bar on customizable and controllable effects. With cannabis, low and micro-dosing allow for bespoke, personalized experiences. With the next phase of legalization expected in October 2019, there will be more ways to make our cannabis experiences our own.

Likewise, look out for companies like Endocanna Health to step up personal dosing by analyzing each individual’s unique endocannabinoid system. This DNA information makes dosing, consumption and wellness plans customizable, maximizing the effects of cannabinoids according to each body’s unique composition.

Mend the Mind

Mindfulness and holistic wellness were all the rage in 2018. This year, we will see neuropriming gain traction. Neuropriming — basically a workout for your brain using electrical, sensory and chemical stimulation — is said to support cognitive function. Early adopters of neuropriming are looking to focus the mind, improve athletic performance or tap into the subconscious through meditation, monitoring and activities that nourish the brain. CBD will play a major role in this brain fitness frenzy.

Toronto’s recently opened Mindset Brain Gym offers multi-sensory experiences with intention-driven classes, zero-gravity recliners and guided meditations in immersive 3D soundscapes, along with brain-wave-sensing technology to measure progress.

Sun Rise

In Canada, cannabis plants are moving back outdoors. Sun-grown, outdoor organic cannabis is perfect for eco-conscious and wellness-minded consumers.

The ability to manipulate an environment to achieve higher yields or more robust plant health is both an art and science. Sun-grown cannabis is an opportunity to connect Licensed Producers with agricultural communities in a grassroots manner and partner with Mother Nature herself. 48North’s sun-grown organic cannabis will provide a significant, first-mover advantage in the production of low-cost, next-generation, extract-based cannabis products.

Ladies First

Botanically, cannabis plants can be male or female. Female plants produce THC-rich cannabis flowers, while the males provide pollen. Female plants must be separated from male plants to prevent fertilization and allow for the maturation of full, cannabinoid-rich flowers.

Further, high-quality cannabis starts with a healthy, well-maintained mother plant. The mother is kept in a pre-flower, vegetative state and cloned at beginning of each cycle to make babies that will grow up to flower and bloom. The female nature of cannabis as we know it translatesdirectly to the experience of all cannabisconsumers. 48North looks forward to bringing licensed brand Mother + Clone to market in 2019. Inspired by the female-forward cannabis breeding process and taking advantage of nano-technology,Mother + Clone’s sublingual spray activates in 15 seconds.

Unlearning

The cannabis industry is focused on education; teaching people the many ways in which the magic potential of cannabis can be unlocked. This year we will move beyond the rudimentary idea of “higher learning” to focus on undoing years of negative representations of cannabis in all its forms. We understand that mainstream acceptance is not only about awareness, but also about “unlearning” — an important step in destigmatizing cannabis after years of miseducation. Workshops, events and communities will exist along with more traditional fact-based education, the goal being to stamp out years of dangerous and unfair propaganda. In step with 2019’s theme of slowing down and taking a personal approach, storytelling and softer methods of learning will continue to gain momentum.

48North has launched Latitude to empower women to engage with and learn from each other’s stories around personal cannabis use. A mix of educational tools and storytelling, Latitude looks to educate by demystifying the cannabis plant.

Newtrition

This year, cannabis and its constituent compounds will stake their claim as some of the most prevalent superfoods available.As companies like 48North continue to refine and isolate cannabinoids like CBD, THC and CBN, we will see the next gen-eration of supplements designed to elevate health and well-being.

From chefs to beauty experts, formula wizards are bio-hacking into the future, developing a robust suite of hybrid cannabinoid-rich nutraceuticals — a mix of healthful ingredients with targeted medical benefits.

Los Angeles-based Moon Juice claims its ingestible adaptogens, sourced from mushrooms and herbs, will help to harness our most powerful selves. Colorado-based Aceso is mixing CBD extracts with similar natural ingredients to make a powder that relaxes the brain.

Terpine Cuisine

Community, ritual, indulgence and self-nourishment are key ingredients that inform the edible journey. It has become increasingly popular for chefs to engagein experiential cannabis activations featuring playful ingredients and thoughtful dosing.

In 2019, we expect to see this trend move to the next level, with edible cannabis products going beyond THC and CBD infusions.Chefs will play with the senses through unique flavour profiles inspired by terpenes(organic molecules that convey flavour)found in cannabis. With more than 20,000 naturally occurring terpenes in existence,of which more than 100 are found in various cannabis strains, there are endless possibilities.

Out of the Closet

We are in the first generation of consumers for whom cannabis is legal, so it’s rare to see an ornate Victorian grinder passed down from nana, or a rolling tray worthy of our Herman Miller coffee table.

In 2019, we will see high-inspired, cutting-edge cannabis accessories we can feel proud to display. 48North recently launched F8, a line of purposeful, versatile and beautiful accessories that bring cannabis accoutrements out of hiding and into highly designed spaces.

Sew High

The legalization of cannabis in Canada is repairing the plant’s reputation globally. Old stereotypes are being replaced by associations with wellness, performance, feminism, digital innovation and social health. This evolution will continue in 2019, laced through design and all facets of the fashion industry, including cannabis-clad collections. Many designers who have relied on cannabis as a creative outlet for themselves are excited about bringing their favourite plant into the mainstream, weaving forward-thinking iterations of cannabis imagery into their work. Creatives are now fusing the motif with digital aesthetics: think LED, pixelated, tech-bent filters and 3D patinas.

Leading the pack are Alexander Wang with his AW16 collection, and Gelareh Mizrahi’s pot-leaf purse. Both designers are inte-grating on-point cannabis imagery and attitude in their prêt-à-porter collections. Expect to see more pot-cured lines in the year ahead.

Elevated astrotourism

The perfect remedy in an era of information overload, astrotourism speaks to a growing demand for spiritual reprieve and the desire to rise above the white noise of our daily lives.

From star gazing to star bathing and trans-parent lodging, the travel industry is investing in holistic, immersive experiences in remote destinations, sometimes paired with the perfect CBD-THC blend.

In 2018, tour operator Off the Map Travel launched Aurora Wilderness Camp, a sled hotel that offers an immersive northern lights experience in Finland. National Geographic launched ObservEtoiles, the world’s first open-air planetarium taking advantage of augmented reality. We expect to see more mainstream travel destinations move beyond typical all-inclusive holidays to something more other-worldly.

HEADventures

Adventuring into the cannabis landscape provides an enlightening, immersive platform to unplug from technology and reconnect with ourselves. With a growing demand for cannabis tourism, retreats offering infused self-care experiences and emphasizing the plant’s most soothing qualities are hot, hot, hot and high, high, high for 2019.

Expect to find more cannabis-centric websites like The Highly, The Travel Joint, and Bud and Breakfast offering directories of customized experiences for cannabis-minded travellers.